Article Sample 1

 Profitability in Online Business


An E-business or online business is a type of business on the Internet that sells products, services, or advertisements. The online process includes buying and selling products, supplies and services. It also includes servicing customers, processing payments, recruiting, and many others (Rouse, 2017). The internet has helped businesses advance, increase sales and worldwide popularity. Businesses like (example) and (example) are able to sell their products not only just in stores but online. This comes in handy when some people cannot make it to the store or simply live in another country. However, a business needs to make sure that they are able to make sales and once they do, they would need to increase them; to meet their goals. If I was ever hired to increase sales for an online business, there are several ways that I could do so. Such as creating email lists, displaying my business’ credibility on the website and providing a bright, refreshing design that’ll attract the customers. 

The most common thing that I do every day is check my email. Within those emails I hope to find interest letters from potential jobs as well as alerts for new deals from my favorite stores. After I spot an email from a store, I automatically go on the website and see what’s new and also what they have to offer. This is something that would easily encourage new or old customers to remember the store and continue their interest which makes this a good strategy to increase sales. Building an email list allows you to regularly keep in touch with your subscribers, build relationships of trust and loyalty, and sell your products or services (Gehl, 2017). I can include a "sign up to subscribe" and craft promotional emails on the website for potential customers to stay connected with the company. Once I am able to build this kind of relationship with my customers, I will have their trust as long as I keep their interest at heart. 

Another way to find or keep customers and increase sales, is to provide proof of credibility on the business’ website. Any easy way to do this is to include feedback and reviews for every product as well as for the company as a whole. This strategy helps visitors understand the products and view the feedback of recent customers which helps them trust and feel comfortable enough to buy from the company (Gehl, 2017). Honestly, I would not buy a product online if it has more bad reviews than good ones. If most people who has brought the product and had a bad experience, then I wouldn’t be surprised if I had one too. Even when a product has no reviews, I am still hesitant to buy. An easy way to avoid no reviews on my products is to simply encourage people to leave a review after every purchase. As a bonus, I may also offer a discount on their next purchase to help encourage them a little more. 

Offering a bright and intriguing website for my customers is one more way to increase interest and sales within the business. Once visitors actually make it to my site, I would want them to be interested enough to stay on and look through it; and hopefully purchase something or set a reminder to purchase somewhere down the road. In this sense, I would create a website that meets the wants and needs of my business’s customers by doing so in an attractive way. This will improve the quality and relevance of the site’s content and make it more appealing to each visitor (RetailDoc, 2015). I would also have to make sure that every product has a picture with a detailed description; this will also be beneficial to potential customers. So, by simply having an attractive and detailed website could help generate higher traffic volumes without having to do much, in a way.

Furthermore, there are many ways to increase sales and attract customers for an online business such as creating email lists, displaying my business’ credibility on the website and providing a bright, refreshing design that’ll attract the customers; to name a few. But those three are the strategies that I would use if I was in charge of increasing revenue for a business. My main goal is to improve and to increase, and I would plan to do just that. 






References


Derek Gehl. 2017. 12 Ways to Increase Online Sales. 

Retrieved from https://www.entrepreneur.com/article/79002

Margaret Rouse. 2017. E-Business. 

Retrieved from http://searchcio.techtarget.com/definition/e-business

RetailDoc. 2015. 7 Incredibly Easy Ways How To Attract Customers.

Retrieved from https://www.retaildoc.com/blog/retail-tips-7-incredibly-easy-ways-to-attract-new-customers-marketing-online

Comments

Post a Comment

Popular posts from this blog

Resume Sample 1

First and Last Name City, State, Zip code Email Phone Number Professional Summary I am a hard worker and very self-motivated. I am also a self-starter and value positivity. Integrity, teamwork and honesty are the values I follow at work as well as everyday life. I enjoy giving customers a great experience so they can come back and remember the company. I have an extensive background of customer service, sales, warehouse/stocking and data entry. I have been the first point of contact at every job I’ve had. I am a strong asset to any company that I come across. Work Experience Job Title  Employer's Name City, State April 2025 to Current Used RF scanner to locate and pick product for orders Transport picked orders to packing department Follow guidelines to properly pack orders Organize and restock merchandise Complete inventory cycle counts  Used push carts and pallet jacks to move products or lifted them Work as a team to complete orders Job Title Employer's Name City, State Nov...
Read more

Article Sample 2

     Advertising is the action of calling something to the attention of the public by using announcements (Merriam-Webster, 2016). Basically, it is a way to make a broadcast for a new product. For example new shoes by (example) or even a new type of service for healthcare insurance. Several kinds of media may show some form of advertisement such as newspaper, radio, magazine, and television. However, there are advantages as well as disadvantages with advertising in the media.      According to an article published in the New York Times, 96.7% of American households own television sets (Gilani, 2016). Television advertising is the most popular way to reach a large amount of people. The ads are usually in the form of a commercial. There is a powerful impact on its audience because different things such as audio, video and text are pulled together to make ads interesting and credible (Gilani, 2016). This combination is used to guarantee the understanding and ...
Read more